Jeep is a brand that conveys a rugged, off-road, outdoorsy lifestyle. The brand sells extremely well and sold over 900k vehicles last year and could even top 1-million this year. Look at last months US sales alone - the Grand Cherokee and Wrangler are ranked 7 and 9 in SUV sales - these are cars that sell well into the $40-60k price range.
August 2017 YTD U.S. SUV And Crossover Sales Rankings - Top 106 Best-Selling SUVs In America - Every SUV Ranked -
The brand is in the top 6 for sales this year so far. Sure Ford, Toyota, Chevy, Honda and Nissan sell more vehicles, but none of them have the loyal brand following or off-road reputation, with the exception of a handful of models - Raptor, TRD Off-Road/Pro, ZR2/Z72.
So market sales data shows that Jeep is an easy bet, which Axial is following.
August 2017 YTD U.S. SUV And Crossover Sales Rankings - Top 106 Best-Selling SUVs In America - Every SUV Ranked -
The brand is in the top 6 for sales this year so far. Sure Ford, Toyota, Chevy, Honda and Nissan sell more vehicles, but none of them have the loyal brand following or off-road reputation, with the exception of a handful of models - Raptor, TRD Off-Road/Pro, ZR2/Z72.
So market sales data shows that Jeep is an easy bet, which Axial is following.