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Horizon is picking up Hobbico's pieces...
- Thread starter skinnyj
- Start date
skinnyj
Pebble Pounder
The writing was on the wall when Associated went to Horizon, the owner of Losi. I'm guessing Horizon actually pays their vendors.
hpiguy
Rock Crawler
Downside is Horizon doesn’t do the monthly coupons like Tower did.
skinnyj
Pebble Pounder
True, but I always feel coupons are an illusion of saving money. All it means is that they are marking off what is tolerable to their margins.
2mtech
RCC Addict
Seemed like Horizon already had a good chunk of Vaterra to start with.
soze
I wanna be Dave
Because they own Vaterra.
2mtech
RCC Addict
soze
I wanna be Dave
LOL, I figured that's what you really meant.
"thumbsup"
An illusion of savings is better than no savings at all. Because, at the end of the day, me paying less is savings to me. Coupons are better than no coupons.
skinnyj
Pebble Pounder
I'm more cynical that way. All coupons say to me is: "we can mark down stuff because it is overpriced to begin with."
Look what happened to JC Penny. They did away with coupons and replaced them with "everyday low pricing", meaning they discounted their pricing to allowable levels instead of inflating pricing and then offering discounts via coupon. Well, all the customers that were brainwashed into coupon use went berserk because they were too dumb to figure out that the current pricing was heavily discounted already. They needed their precious coupons to feel like they were saving money. So, JC Penny re-instituted coupons and RAISED retail prices so those people could feel like they were getting a good deal. :roll:
Look what happened to JC Penny. They did away with coupons and replaced them with "everyday low pricing", meaning they discounted their pricing to allowable levels instead of inflating pricing and then offering discounts via coupon. Well, all the customers that were brainwashed into coupon use went berserk because they were too dumb to figure out that the current pricing was heavily discounted already. They needed their precious coupons to feel like they were saving money. So, JC Penny re-instituted coupons and RAISED retail prices so those people could feel like they were getting a good deal. :roll:
cmbscx10
I wanna be Dave
Coupons??
Tower Hobbies with coupons equals Bankruptcy
Horizon Hobbies with NO coupons buys TH:lmao:
Tower Hobbies with coupons equals Bankruptcy
Horizon Hobbies with NO coupons buys TH:lmao:
People are stupid. A smart company recognizes this and uses it to their advantage.
I worked at a grocery store in high school. Our buy-one-get-one-free items would ring up at 1/2 price, which was GREAT because if you only wanted one, you got one. I recall some old lady yelling at the courtesy desk because the item rang up 1/2 off instead of B1G1F. No matter how the clerk explained it, this lady was convinced that she was getting screwed. She wasn't alone. The company eventually changed the way they rang up because so many idiots complained.
Secondly, even if it's not stupidity, people want to think they're getting a deal. A family friend was the manager of a different grocery store. He had a shitload of frozen orange juice that he couldn't move at $.25/each, so he stuck them into an end cap and put them on sale for 3/$1. They sold out very quickly.
Perception is 9/10 of reality.
skinnyj
Pebble Pounder
It's pretty sad when a company tries to be transparent in their pricing and it blows up in their face. My poor sister was a manager for JC Penny during this fiasco.
Absolutely.
We had a TV we wanted to get rid of. I was tempted try an experiment by putting it in front of my house with a "For Sale: $100" sign on it, even though I really would have let someone take it for nothing. My theory was: if you assign a value to something, then someone will think it is worth stealing. If you put it out for "Free", people will think it is junk (it was functional). I didn't do my "experiment" but someone did finally take the TV.
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rm25x
Rock Crawler
Knowing the margins on kits and such, TH wasn’t making anything with the coupons.
I agree people are dumb when it comes to savings and the way they “think” they are saving money.
I agree people are dumb when it comes to savings and the way they “think” they are saving money.
That's how a car-dealer friend of mine used to get rid of junk tires. If he put them out for free nobody would take them, so he put them out with a $100 sign and they always disappeared. :lmao:
Getting back to Tower's coupons though, I think that was more of a way for them to circumvent a manufacturer's MAP policies. They had to advertise it for $400, so they did, and then gave you a coupon. Down the road the manufacturers got wise to it and they had to stop honoring the coupon for those products.
skinnyj
Pebble Pounder
When that happened, they had the same prices as a lot of other guys on certain items, thus negating that advantage.
However, I think it was also push back from their Great Plains customers (local hobby shops) as well. You have to sell a kit for MAP, plus sales tax, if applicable. Then your own distributor is undercutting you. I'd be pissed, too.
There are fake coupons. Stores like Kohl's and Michael's live off those marketing schemes. If you ever pay full price for anything at either store you are a fool.
But then there are coupons like at Tower Hobbies. You couldn't find cheaper RCs anywhere when manufacturers still allowed coupons.
Some brands still allow coupons and when Tower has them in stock you won't be able to beat their price. If you can I want to know where you shop because I want in on that.
