Hobbico buys Axial?

[Harley]

Just got a press release... Interesting!

[weck]

Yeah, just read this myself.

[slowngreen]

Link???

[Duuuuuuuude]

Sweet. I've been dreaming of an Axial RTF.

[Harley]

Originally Posted by slowngreen

Link???

Came via email. I'll copy it over, give me a min.

[Duuuuuuuude]

Originally Posted by weck

It was a PDF press release sent to dealers and hobby shops

Copy, paste, post.

[weck]

Originally Posted by slowngreen

Link???

It was a PDF press release sent to dealers and hobby shops

[weck]

HOBBICO ACQUIRES R/C CAR LINES:
AXIAL, TEAM DURANGO & ARRMA
Champaign, Illinois, January 9, 2012 - Hobbico, Inc. announced today that it has acquired several R/C car
product lines: Axial, Team Durango and ARRMA.
Founded in 2005, Axial offers industry-leading R/C vehicles, focused on rock crawling and rock racing
products. With excellent design features and a high level of detail, Axial specializes in highly realistic
ready-to-run vehicles.
Established in 2009, Team Durango is known for state-of-the-art race vehicles in 1/10 and 1/8 scale.
Team Durango holds world and national championship titles around the globe.
ARRMA is a new product line introduced in 2011, offering a selection of vehicles with advanced
features, unique designs and parts compatibility. Using a common chassis platform, ARRMA vehicles
allow retailers to give consumers a choice while maintaining a simplified parts inventory. The acquisition
also includes the dBoots brand of R/C tires which specializes in off-road tires for multi-surface indoor and
outdoor tracks.
Hobbico is the world’s leading manufacturer and marketer of model hobby products, including radio
controlled models, plastic model kits, rockets and other hobby products. The employee-owned company
manufactures and distributes many famous hobby brands such as Duratrax, TrakPower, O’Donnell
Racing Fuel, Revell, Estes, Great Planes, Flyzone, HeliMax, MonoKote, RealFlight, Top Flite,
SuperTigre, AquaCraft, and others. Hobbico also represents Futaba, O.S. Engines, ThunderTiger and
other product lines in the U.S. and other parts of America.
Axial will continue to operate as a Hobbico subsidiary from its facility in Irvine, California. Team
Durango and ARRMA will also continue from their current offices in Ashby, Leicestershire, UK as a
Hobbico subsidiary. The product lines will continue to be available through a worldwide network of
distributors.
“We’re proud to bring these strong product lines into the Hobbico family,” said Wayne Hemming,
President of Hobbico. “I’m particularly happy to welcome the teams of talented professionals at Axial,
Team Durango and ARRMA and look forward to the innovative products that they are developing.”
“I’m excited about this new affiliation with Hobbico,” said Jeff Johns, General Manager of Axial R/C
Inc. “This will give Axial additional resources to continue our rapid growth.”
“I look forward to working with Durango and ARRMA staff as well as those within Hobbico to continue
to introduce innovative and successful products. This is an exciting step which we are sure will help take
us to the next level,” said Jason Dearden, Managing Director of ARRMA Durango, Ltd

[Harley]

FOR IMMEDIATE RELEASE
HOBBICO ACQUIRES R/C CAR LINES: AXIAL, TEAM DURANGO & ARRMA
Champaign, Illinois, USA January 9, 2012 - Hobbico, Inc. announced today that it has acquired several R/C car product lines: Axial, Team Durango and ARRMA.
Founded in 2005, Axial offers industry-leading R/C vehicles, focused on rock crawling and rock racing products. With excellent design features and a high level of detail, Axial specializes in highly realistic ready-to-run vehicles including the recently released EXO Terra Buggy and the popular Wraith Rock Racer.
Established in 2009, Team Durango is known for state-of-the-art race vehicles in 1/10 and 1/8 scale including the revolutionary and patented DEX210 2WD buggy and the fastest 4WD competition SC truck, the DESC410R. Team Durango holds world and national championship titles around the globe.
ARRMA is a new product line introduced in 2011, offering a selection of vehicles with advanced features, unique designs and parts compatibility. The Raider Buggy and Fury Short Course Truck are popular items from ARRMA. The acquisition also includes the dBoots brand of R/C tires which specialize in off-road tires for multi-surface indoor and outdoor tracks.
Hobbico is the world

[TwistedXT]

i havent had great luck with quality of product on hobbico stuff.. hope this does not effect axials inhouse operations too much. Brad, you still employeed bro?

[weck]

Originally Posted by Harley

Came via email. I'll copy it over, give me a min.

Sorry, pasted before I read it this....

[johnnyh66]

hmmm, Axial's next release may be a Cliff Climber

[Rebelspawn]

Hmm

[Maddog Madigan]

You would think axial is the leader in rc now. Why sell?

[binaryterror]

Originally Posted by Maddog Madigan

You would think axial is the leader in rc now. Why sell?

Leader? LMFAO.

[Rig Rocker]

Maybe this is part the reason for the silly glue on tires instead of beadlocks that we all prefer. They went commercial

[TwistedXT]

Originally Posted by Maddog Madigan

You would think axial is the leader in rc now. Why sell?

i dont know the actual sales numbers but Losi, Associated, Traxxas and Tamiya have been the power runners in the RC genre for a long time. Axial is still a youngster in the hobby - though huge in the crawling world - not so much in the rest.

[johnnyh66]

Originally Posted by Maddog Madigan

You would think axial is the leader in rc now. Why sell?

Money makes the world go round.

[Maddog Madigan]

Originally Posted by binaryterror

Leader? LMFAO.

You do that!!

[binaryterror]

Originally Posted by Maddog Madigan

You do that!!

I bet Axial doesn't even sell 1/30 of the items that Associated does...and maybe 1/300th of what Traxxas sells.