NPD Group
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NPD Group, Inc. (formerly
National Purchase Diary) is a leading North American market research company<SUP id=cite_ref-0 class=reference>
[1]</SUP> founded in 1967 and provides consumer and retail information to manufacturers and retailers. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD offers consumer panel and retail sales tracking services, special reports, modeling and analytics, and custom research.<SUP id=cite_ref-npdor-facts_1-0 class=reference>
[2]</SUP> Covered industries include apparel, appliances, automotive, beauty, consumer electronics, food and beverage, foodservice, footwear, home improvement, housewares, imaging, information technology, movies, music, software, toys, video games and wireless.<SUP id=cite_ref-npdor-facts_1-1 class=reference>
[2]</SUP>
The NPD Group is headquarted in
Port Washington, NY with offices across the
United States,
Japan, the
United Kingdom, and across the
European Union.<SUP id=cite_ref-npdor-facts_1-2 class=reference>
[2]</SUP>
The company's Chief Executive officer is Tod Johnson.<SUP id=cite_ref-npdor-facts_1-3 class=reference>
[2]</SUP>