Do you really consider your company to be in the same situation as Castle? As a current customer that purchased two of your motors I don't. If HH was a bakery you'd be one of those gourmet shops in a city charging $15 bucks for a cupcake whereas Castle would be Dunkin' Donuts. You're a small shop putting and emphasis on quality and tuning products for specific performance. Castle is mass producing products targeted at a much larger audience and putting out a quality product, but on a different level and a different price point. I assume you buy components in much smaller quantities than Castle. In that case it's not surprising your profit margins are much slimmer than Castle's.
Another thing to factor in is what you consider a crazy profit margin. Your opinion is probably different than mine.
Most people aren't going to notice minor differences in performance of lifespan or they are willing to accept slight reductions in either or both to get cost savings. That reason, I assume, is why you offer motors that aren't hand wound.
Clones are clones and always will be. The components are lower end and there is much less R&D expenses in a copied design. I'd never argue that fact. But clones are much cheaper and offer enough performance to make them a viable option to a lot of people.
And sure, you could use lower end components if you wanted. It's all about where you are trying to position your company and your products.
BTW I'm trying to purchase another motor from you. I'm just awaiting an email response from your customer service. I know you don't have the manpower that Castle does so I'm much more patient with response times.
