Nope, sorry,
exactly the wrong way... The endbell should be rotated counter to the shaft rotation. Looking at Your 2nd pic, the notch in the endbell (where the brushes sit) should be to the right, not the left.
If You look at the shaft from the front at the end where the pinion goes, the shaft must rotate clockwise, consequently, the endbell/notch should be rotated COUNTER clockwise looking at the can from the front,pinion side, about 2mm Don't go beyond 3.5mm. For a start 1 to 2 mm is enough. Watch the temps. Burning finger = too much timing and too big pinion for -said- timing.
And 13turns? Ehh.. The car
might get to be a tad..ehh "nervous" :lmao: Though the fact that it's double-wound, should make for a smooth mid-range. Start with the included 13tooth pinion, and -again- watch those temperatures! (cannot stress that enough)
If my explanation doesn't make sense to You ( not unheard of..

), You could just align both can- and endbell notches. Just to be sure. That's 0 degree timing.