LMAO, instead of bitching about the actual product, everyone has now moved on to bitching about how it's marketed.
im not bitching, being in the biz for 15 years its more of a critique than anything. its my job... the thing they had at axialfest was pretty cool, actually show a select few people and let them create the buzz.
its a neat idea to have some sort of spy shot 'find the yeti' thing, but fake viral is just that. fake.